What is trademark and brand valuation?
What is trademark and brand valuation? A trademark valuation is a process of quantifying the value of a brand. Trademark valuations can be used to determine whether your company is making enough money from its brands, how much you should charge for licensing rights, and how much it would cost to buy another company's trademarks. This guide will explain what a trademark and brand valuation is and why a brand valuation expert is important for businesses of all sizes. Trademark valuation is the process of quantifying the value of a trademark. It's not the same as brand valuation, which is an intangible asset that can't be sold or traded. Trademark registration and licensing are also separate processes with their own specific terms and conditions; however, they're often used in conjunction with one another because both require prior notice to an intellectual property office before they can be issued (or renewed). In other words: You have to register your trademark first b...