CONSOR IP

Introduction    Intellectual property (IP) is no longer just a legal term—it’s one of the biggest drivers of value for modern businesses. Whether it’s a cutting-edge patent, a well-known trademark, or proprietary software, these intangible assets can be just as important as buildings or equipment. That’s why knowing the true value of your IP isn’t just smart—it’s essential. Companies turn to intellectual property valuation services to uncover what their IP is really worth, especially during major decisions like mergers, licensing deals, or legal disputes. In this blog, we’ll break down the three main methods used to value IP and help you understand when each one is the right fit. A Quick Overview of IP Valuation Methods   There are three main approaches that experts use when valuing intellectual property: the income approach , the market approach , and the cost approach . Each one offers a different perspective, depending on what data is available and why the valuation is...

  In today’s image-driven marketplace, the influence of celebrity partnerships has never been more powerful—or more complex. A celebrity’s public image can boost a brand overnight or damage it just as quickly. In this high-stakes environment, celebrity valuation has emerged as a critical tool not only for shaping smart branding strategies but also for navigating the legal challenges that can arise from celebrity partnerships and endorsements. From negotiating licensing agreements to resolving disputes over image rights, celebrity valuation , when combined with broader IP valuation practices, provides businesses and legal professionals with the insight and clarity needed to make informed decisions. At CONSOR , we specialize in delivering valuation and litigation support services that turn intangible assets like celebrity personas into measurable business assets. Celebrity Valuation as a Branding Asset Celebrities are more than just famous individuals—they’re powerful brands in...