The Strategic Importance of Knowing the Value of Intellectual Property
In today’s innovation-driven economy, a company’s most powerful assets often aren’t physical. They are intangible — ideas, creations, and brands that define how the market perceives value. This is where intellectual property (IP) comes into play. From trademarks and copyrights to patents and trade secrets, IP forms the foundation of brand identity, competitive advantage, and long-term growth. Yet, despite its importance, the true value of intellectual property often remains misunderstood or overlooked. Many businesses focus on tangible resources while underestimating how much their IP contributes to revenue, brand equity, and strategic potential. Understanding your IP’s value isn’t just about accounting — it’s a key business strategy that drives smarter decision-making, better negotiations, and stronger protection. Why IP Valuation Matters Determining the value of intellectual property is more than a financial exercise. It plays a vital role across a wide range of strategic and o...